HERON FINANCIAL GROUP, LLC

FINANCIAL MARKETS COMMENTARY

September 6th, 2010

Last month we wrote, "What happens to net short investors if the risk of recession recedes?  As we have seen, short-covering rallies are usually explosive to the upside."  Sure enough, we got a tiny hint of good news on jobs and manufacturing in the past couple of days, and US stocks rallied 5.3% in three days.  In a world where we think 8% annual stock market gains are reasonable, moves like that are ridiculous.  Worse, 8 months into the year, stocks are barely positive YTD.  Millions of individual investors are abandoning their stock portfolios, liquidating $44 billion in stock mutual funds through July 31st.  Meanwhile, $21.4 billion flowed into Equity Exchanged Traded Funds (ETF's), where investment analysis is replaced with simply buying or selling (or shorting) a basket of stocks without regard for the contents.  In other words, ever more investors are treating companies like fungible commodities such as crude oil.
 
Dow 10,000: the Industrials are still partying like it's 1999
US stock market history runs back 140 years.  Out of 14 decades of returns, only two decades (the 1930's and the 2000's) show negative returns.  The Dow Industrials first crossed 10,000 March 29th, 1999.  After the tech bubble burst, the Dow crossed 10,000 again December 11th, 2003, and traded sideways in 2004, crossing 10,000 on May 25th, July 27th, and September 28th,.  Finally stocks seemed to have wrung out the excesses of the late 1990's, rallying nearly 42% by October 9th, 2007 to 14,164.  Months later, Bear Stearns hit the wall, followed into oblivion by Lehman Brother 8 months

later.  By March 9th, the Dow was at 6,626, a decline of nearly 54%.  The Dow crossed back over 10,000 November 5th, 2009.  And now, nearly 10 months later, the Dow just crossed back over 10,000, again!  In other words, an investor who bought the Dow back in March 2009, ignoring dividends, has made exactly no money in 12 years!
 
History of the Dow Industrials
Serious investors generally use broad indices like the S&P 500 or the Russell 3000 for benchmarking.  Professionals do not use the  Dow Industrials because it is a poorly constructed and anachronistic benchmark.  Clarence Dow, later founder of the Wall Street Journal, created a "quick and dirty" index in 1896 comprised of 12 leading industrials of which only General Electric remains.  As this was the pre-computer era (or even pre-tabulating machine era) he simply added the stock prices of the original 12 components.  In other words, a stock of with a value of $10 that moved 50 cents would have 10 times the impact of a stock valued a $1 with a 5 cent move.  Modern indexes are market capitalization weighted, not price weighted, so a percentage move in a large cap affects the overall index more than the same percentage move in a small cap stock.  At present, IBM is the highest priced stock and accounts for 9.2% of the DJIA.  The lowest priced stock, Alcoa, is just 0.8% of the index. 
 
The other problem with the index is that a committee selects companies for inclusion (as opposed to market cap driving selection.)  While the index has long strayed from a pure industrial composite, the committee is notorious for picking companies whose stock price is about to peak.  In November 1999, the committee added these four stocks:

Company

Symbol

Industry

Added

As of

Last

% Change

The Home Depot

HD

Home improvement retailer

11/1/1999

50.83

29.85

-41.3%

Intel

INTC

Semiconductors

11/1/1999

38.00

18.43

-51.5%

Microsoft

MSFT

Software

11/1/1999

41.56

24.29

-41.6%

AT&T

T

Telecommunication

11/1/1999

52.45

27.44

-47.7%

 

A winning strategy could well be to short new additions to the Dow.
 
Why do we care about the Dow Industrials
Short answer is that we don't care about the Dow at all.  However, millions of Americans care because the Dow "bug" is on the screen of every financial and news channel in every bar, sports club, airport and shoe shine stand in the United States.  As the DJIA rises and fall, those investors feel compelled "to do something!"  As recently as 1999, most investors still bought shares over the phone, and mutual fund transactions were often executed by letter.  Then investors discovered "online trading" (remember Stuart from Ameritrade?) and now they had the ability (but not necessarily the skill or need) to do dozens or even hundreds of trades per month.
 
Of course, researching individual stocks is a lot harder than people imagine.  And why should it be easy?  Playing poker online isn't that easy, and card games are far simpler that stock picking.  In 1993, State Street Global Advisors had an answer: no need to buy pesky individual stocks when you could just buy SPDR's, which stood for S&P Depository Receipts.  And no need to wait till 4PM to buy the Vanguard Index 500 mutual fund; why, you could trade (or short) the ETF at will.  Success breeds excess, and the original S&P 500 (SPY) ETF was followed by the Nasdaq 100 (QQQQ) and subsequently another 900 or so ETF's.  The extensions were sector specific, industry specific, or followed some sort of strategy (e.g. high dividend.)  Things began spiraling out of control in June 2006 with the introduction of ProShares, which allowed shorting and leveraging of indexes.  Hedge funds loved these instruments, which allowed total circumvention of regular margin requirements, but individual investors discovered that the leverage allowed them to lose money at a rapid rate.  In June 2009, FINRA, the self regulatory body of broker dealers, issued a letter discouraging sale of these "products" to retail investors.
 
Average investors, after a couple of decades (the 1980's and 1990's) of making pretty solid returns in conventional mutual funds, find themselves in a shark tank of rapid fire traders who totally took advantage of them during the 2000's.  Individual investors see that Dow bug, hear Jim Cramer telling them to "buy buy buy/sell sell sell," yet 9 times out of 10 lose money.  We hear it from our clients, "The game is rigged and we don't want to play anymore."
 
So what's an individual investor to do?

  1. Turn off the financial news.  Daily stock price movements are near random, so trying to "explain" the market's reaction to each piece of economic news is a waste of time.
  2. Go back to old fashioned principles of investing: does this company make a compelling product or provide a compelling service at a price which supports reasonable earnings growth over time?  You don't need to wait for the stock market to be "perfect" when great companies such as Amazon, Netflix, Deckers Outdoors, Intel and Apple can be purchased at reasonable valuations.
  3. Commit to a minimum three month holding period (our goal is to buy companies we can hold for at least 5 years.)
  4. Truly diversify your holdings, not just among domestic and international stocks, but also allocate certain percentages of your wealth to cash, bonds, real estate and collectibles such as art.  Often investors make the mistake of putting ALL their wealth in one asset class, disastrously as we have seen for example in real estate over the last ten years.  At present, many investors are putting all their wealth in bond funds, which we also think will be disastrous over the NEXT 10 years.
  5. Admit that the natural inclination of most investors is to "buy high/sell low" and seek out experienced, reputable advisors who will argue against your fears, in favor of your best interests.
     

Strategy
Will there/won't there be a double-dip recession?  The consensus seems to be shifting away from "yes" to "maybe" to perhaps just a slowdown.  With federal tax credits for housing done, housing sales plummeted 26% in August.  To soak up excess capacity in construction, the Obama administration just proposed a $50 billion infrastructure spending plan.  Whether such a stimulus can be approved by a recalcitrant Congress two months before mid-term elections is of course a big question.  We already anticipate another round of excellent earnings in October and are maintaining our stock allocations in anticipation of an 8% year end return in the S&P 500.
 
Back to school offer
With Labor Day marking the unofficial end of summer and stocks rallying off the summer lows, now is a good time to review your investment portfolio and estate plan.  We have opened up 10 one hour slots in the month of September to perform complimentary portfolio reviews for prospective clients.  Call David Edwards at 212 595-9482 to set up an appointment.



                                                           DSE

                                                                   David Edwards
                                                                   President


The HERON FINANCIAL GROUP Financial Markets Commentary is published following month end and when market conditions require comment. The views expressed in this letter represent HFG opinion and strategy as of the date published and can change at any time upon receipt of new information. Data quoted in this letter are from sources deemed reliable, but no guarantee of such data is implied.

 

HERON FINANCIAL GROUP, LLC, is an SEC registered investment advisor providing fully managed investment and wealth management services to individuals, families, trusts, defined benefit plans and corporations.

  HERON FINANCIAL GROUP, LLC 

www.HeronCapital.com

(800) 99-HERON

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