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HERON FINANCIAL
GROUP, LLC
FINANCIAL MARKETS
COMMENTARY
September 6th,
2010
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Last month
we wrote, "What happens to net short investors if the risk of
recession recedes? As we have seen, short-covering rallies are
usually explosive to the upside." Sure enough, we got a tiny
hint of good news on jobs and manufacturing in the past couple of days,
and US stocks rallied 5.3% in three days. In a world where we think
8% annual stock market gains are reasonable, moves like that are
ridiculous. Worse, 8 months into the year, stocks are barely
positive YTD. Millions of individual investors are abandoning their
stock portfolios, liquidating $44 billion in stock mutual funds through
July 31st. Meanwhile, $21.4 billion flowed into Equity Exchanged
Traded Funds (ETF's), where investment analysis is replaced with simply
buying or selling (or shorting) a basket of stocks without regard for the
contents. In other words, ever more investors are treating
companies like fungible commodities such as crude oil.
Dow 10,000: the Industrials are still partying like it's 1999
US stock market history runs back 140 years. Out of 14 decades of
returns, only two decades (the 1930's and the 2000's) show negative
returns. The Dow Industrials first crossed 10,000 March 29th,
1999. After the tech bubble burst, the Dow crossed 10,000 again
December 11th, 2003, and traded sideways in 2004, crossing 10,000 on May
25th, July 27th, and September 28th,. Finally stocks seemed to have
wrung out the excesses of the late 1990's, rallying nearly 42% by October
9th, 2007 to 14,164. Months later, Bear Stearns hit the wall,
followed into oblivion by Lehman Brother 8 months 
later. By
March 9th, the Dow was at 6,626, a decline of nearly 54%. The Dow
crossed back over 10,000 November 5th, 2009. And now, nearly 10
months later, the Dow just crossed back over 10,000, again! In other
words, an investor who bought the Dow back in March 2009, ignoring
dividends, has made exactly no money in 12 years!
History of the Dow Industrials
Serious investors generally use broad indices like the S&P 500 or
the Russell 3000 for benchmarking. Professionals do not use the
Dow Industrials because it is a poorly constructed and
anachronistic benchmark. Clarence Dow, later founder of the Wall
Street Journal, created a "quick and dirty" index in 1896
comprised of 12 leading industrials of which only General Electric
remains. As this was the pre-computer era (or even pre-tabulating
machine era) he simply added the stock prices of the original 12
components. In other words, a stock of with a value of $10 that
moved 50 cents would have 10 times the impact of a stock valued a $1 with
a 5 cent move. Modern indexes are market capitalization weighted,
not price weighted, so a percentage move in a large cap affects the
overall index more than the same percentage move in a small cap
stock. At present, IBM is the highest priced stock and accounts for
9.2% of the DJIA. The lowest priced stock, Alcoa, is just 0.8% of
the index.
The other problem with the index is that a committee selects companies
for inclusion (as opposed to market cap driving selection.) While
the index has long strayed from a pure industrial composite, the
committee is notorious for picking companies whose stock price is about
to peak. In November 1999, the committee added these four stocks:
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Home
improvement retailer
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11/1/1999
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50.83
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29.85
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-41.3%
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11/1/1999
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38.00
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18.43
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-51.5%
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11/1/1999
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41.56
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24.29
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-41.6%
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11/1/1999
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52.45
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27.44
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-47.7%
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A winning
strategy could well be to short new additions to the Dow.
Why do we care about the Dow Industrials
Short answer is that we don't care about the Dow at all. However,
millions of Americans care because the Dow "bug" is on the
screen of every financial and news channel in every bar, sports club,
airport and shoe shine stand in the United States. As the DJIA
rises and fall, those investors feel compelled "to do something!"
As recently as 1999, most investors still bought shares over the phone,
and mutual fund transactions were often executed by letter. Then
investors discovered "online trading" (remember Stuart from
Ameritrade?) and now they had the ability (but not necessarily the skill
or need) to do dozens or even hundreds of trades per month.
Of course, researching individual stocks is a lot harder than people
imagine. And why should it be easy? Playing poker online
isn't that easy, and card games are far simpler that stock picking.
In 1993, State Street Global Advisors had an answer: no need to buy
pesky individual stocks when you could just buy SPDR's, which stood for
S&P Depository Receipts. And no need to wait till 4PM to buy
the Vanguard Index 500 mutual fund; why, you could trade (or short) the
ETF at will. Success breeds excess, and the original S&P 500
(SPY) ETF was followed by the Nasdaq 100 (QQQQ) and subsequently another
900 or so ETF's. The extensions were sector specific, industry
specific, or followed some sort of strategy (e.g. high dividend.)
Things began spiraling out of control in June 2006 with the introduction
of ProShares, which allowed shorting and leveraging of indexes.
Hedge funds loved these instruments, which allowed total circumvention of
regular margin requirements, but individual investors discovered that the
leverage allowed them to lose money at a rapid rate. In June 2009,
FINRA, the self regulatory body of broker dealers, issued a letter
discouraging sale of these "products" to retail investors.
Average investors, after a couple of decades (the 1980's and 1990's) of
making pretty solid returns in conventional mutual funds, find themselves
in a shark tank of rapid fire traders who totally took advantage of them
during the 2000's. Individual investors see that Dow bug, hear Jim
Cramer telling them to "buy buy buy/sell sell sell," yet 9
times out of 10 lose money. We hear it from our clients, "The
game is rigged and we don't want to play anymore."
So what's an individual investor to do?
- Turn
off the financial news. Daily stock price movements are near
random, so trying to "explain" the market's reaction to
each piece of economic news is a waste of time.
- Go
back to old fashioned principles of investing: does this company
make a compelling product or provide a compelling service at a price
which supports reasonable earnings growth over time? You don't
need to wait for the stock market to be "perfect" when
great companies such as Amazon, Netflix, Deckers Outdoors, Intel and
Apple can be purchased at reasonable valuations.
- Commit
to a minimum three month holding period (our goal is to buy
companies we can hold for at least 5 years.)
- Truly
diversify your holdings, not just among domestic and international
stocks, but also allocate certain percentages of your wealth to
cash, bonds, real estate and collectibles such as art. Often
investors make the mistake of putting ALL their wealth in one asset
class, disastrously as we have seen for example in real estate over
the last ten years. At present, many investors are putting all
their wealth in bond funds, which we also think will be disastrous
over the NEXT 10 years.
- Admit
that the natural inclination of most investors is to "buy
high/sell low" and seek out experienced, reputable advisors who
will argue against your fears, in favor of your best interests.
Strategy
Will there/won't there be a double-dip recession?
The consensus seems to be shifting away from "yes" to
"maybe" to perhaps just a slowdown. With federal tax credits
for housing done, housing sales plummeted 26% in August. To soak up
excess capacity in construction, the Obama administration just proposed a
$50 billion infrastructure spending plan. Whether such a stimulus
can be approved by a recalcitrant Congress two months before mid-term
elections is of course a big question. We already anticipate
another round of excellent earnings in October and are maintaining our
stock allocations in anticipation of an 8% year end return in the S&P
500.
Back to school offer
With Labor Day marking the unofficial end of summer and stocks
rallying off the summer lows, now is a good time to review your
investment portfolio and estate plan. We have opened up 10 one hour
slots in the month of September to perform complimentary portfolio
reviews for prospective clients. Call David Edwards at 212 595-9482
to set up an appointment.

The HERON FINANCIAL GROUP Financial Markets
Commentary is published following month end and when market
conditions require comment. The views expressed in this letter represent
HFG opinion and strategy as of the date published and can change at any
time upon receipt of new information. Data quoted in this letter are from
sources deemed reliable, but no guarantee of such data is implied.
HERON FINANCIAL GROUP, LLC, is an
SEC registered investment advisor providing fully managed investment
and wealth management services to individuals, families, trusts, defined
benefit plans and corporations.
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HERON FINANCIAL
GROUP, LLC
www.HeronCapital.com
(800) 99-HERON
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