HERON FINANCIAL GROUP, LLC

Quick Take

January 19th, 2010

 

Tools every investor should have to monitor their financial well being

 

Financial education

As much as we try to educate our clients about investment management and financial planning, there is always more to learn.  In years past, we'd recommend subscribing to Money Magazine for those clients who wanted to keep abreast of evolving issues in personal finance.  However, all that content is readily available online and has the advantage of being searchable if you're interested in a particular topic.

 

We also like the Money Guides"  section of the New York Times website for even more detail.

 

Lastly, whenever a client asks us about whether they should refinance their mortgage, we go straight to BankRate to find out what rates are available in their area.

 

Bookmark all three sites in your web browser and refer to them for quick information.  Often the background detail will enable you to ask better questions of your investment advisor, your accountant your trust & estate attorney, and your mortgage banker.

 

 

Financial Self Assessment

Socrates' guiding rule was, "Know Thyself."  Truer words were never spoken when it comes to investment management.  We often meet with prospective clients who want "maximum gains."  Our follow-on question is, "how would you feel if a maximum gain strategy entailed the risk of a 100% loss of principal."  We usually learn that maximum gains are not the goal, but sleeping at night is.

 

There are hundreds of Financial Self Assessment guides on the Internet.  We have picked two that we think have immediate utility for our clients.

 

The first is a series of "thought" questions.  We have converted the original page to a Word document, so a client can readily fill out the questionnaire and e-mail it to us for further conversation.

 

The second is an interactive quiz that illustrates the risk/reward relationship pretty handily.

 

 

Fidelity "Full View" Application

A number of our clients are already using a software application within www.Fidelity.com called "Full View."  This application is a "web scraping" tool that allows a client to view not only their Fidelity accounts, but also brokerage accounts at other firms, their 401Ks whether at Fidelity or elsewhere, bank checking accounts, credit card balances and mortgage information all on a single "dashboard." 

 

A full description is available here.

 

Enrollment can be done online, and as long as you know your login ID and passwords for all the financial services you use, you can get a complete picture of your situation in about a half hour.  There is no fee for use of this application. 

 

 

Feel free to call us at 800-99-HERON (800 994-3766) or e-mail us if you have any questions about these resources.

 

  
                                                                
                    Yours sincerely,                      
                                                                         DSE                                                          
                                                                                    David Edwards
                                                                                    President 

 

Heron Financial Group, LLC, is an SEC registered investment advisor providing fully managed investment and wealth management services to individuals, families, trusts, defined benefit plans and corporations.

HERON FINANCIAL GROUP, LLC.

www.HeronCapital.com

(800) 99-HERON

 

Heron Capital Management Inc. | 670 West End Avenue | 14th Floor | New York | NY | 10025

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