HERON FINANCIAL GROUP, LLC

Fidelity announces reduction in stock commissions to $7.95/trade

April 5th, 2010

 

Fidelity Investments, which serves as a custodian of our clients assets, recently announced a reduction in stock commisions:

 

$7.95 Online U.S. Equity and Options Trades, Effective March 15, 2010

 

New Standard Commission-based Pricing:

 

  • Just $7.95 per online U.S. equity and options trades (options are $7.95 plus $0.75 per
    contract).i Please note: The $7.95 commission is waived for new-to-Fidelity relationships as part
    of a previously announced initiative that began Oct. 1, 2009 and runs through June 30, 2010.

 

  • Applies to households with assets of less than $1 million which are enrolled for edelivery
    for statements and trade confirmations, and all households with assets greater
    than $1 million. 

 

  • The $7.95 pricing also applies to online trades of more than 800 ETFs from 40 providers
    (excluding the 25 iShares and Fidelity Nasdaq® Composite Index Tracking Fund, which
    are available commission-free for online trades).

 

Previous Pricing:

 

  • $8.00 for households greater than $1 million (plus $0.01 share for every share over 3,000
    shares); $17.95 for households less than $1 million (plus $0.015 share for every share
    over 1,000 shares).

 

If you already have assets exceeding $1 million in a single household (net values of individuals and families with accounts registered to a single address, you don't have to do anything. 

 

If you have less than $1 million custodied at Fidelity, you can still receive the preferred commission schedule if you receive your trade confirmations and monthly statemenets via e-mail notificiation.  You will still be able to print off your statements exactly as if they were mailed to you, but when Fidelity saves the costs of printing and stuffing envelopes, and applying postage, they are happy to pass the savings on to you.

 

To update your account settings, follow this link to the Fidelity Website.  If you are already logged in, this page display (if not just login and the next page will be the Electronic/Paper Mail Delivery page.)

 

Fideity E-Delivery 

 

Select "Update Delivery Options" and choose E-mail for each of three document types.  Proxies are included under the "Prospectuses, Finanacial Reports and Other Documents" option.

 

As always, feel free to call us with questions. 

 

 
                                                                                    Yours sincerely,                      
                                                                         DSE                                                          
                                                                                    David Edwards
                                                                                    President 

Heron Financial Group, LLC, is an SEC registered investment advisor providing fully managed investment and wealth management services to individuals, families, trusts, defined benefit plans and corporations.

HERON FINANCIAL GROUP, LLC.

www.HeronCapital.com

(800) 99-HERON

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Heron Capital Management Inc. | 670 West End Avenue | 14th Floor | New York | NY | 10025