• 1.00%/year of the first $2,000,000 of assets under management
• 0.75%/year of additional assets over $2,000,000

Heron Capital Management has a very simple advisory fee structure: the larger a client's account grows, the larger our fee grows. With our interests aligned with our clients, our incentive is to avoid risks which would harm capital, minimize taxes commissions and trading costs, and focus our research on those securities which offer "Growth at a Reasonable Price." We purposely do not seek performance fees (bonuses for returns exceeding certain benchmarks) because we believe those fees encourage the investment advisor to take inappropriate risks. To ensure the complete objectivity of our recommendations, we receive no compensation from any source other than our clients.

Fidelity Investments is the clearing broker for our accounts. Clients incur a charge of $24.95/transaction for stocks trades, no transaction charges for bond trades and no sales loads on mutual fund trades. Transaction fees apply to mutual funds transactions in certain fund familes. There are no custodial or maintenance fees.